- To generate employment opportunities in rural as well as urban areas through setting up of self-employment ventures.
- To provide continuous and sustainable employment to a large segment of traditional and prospective artisans and unemployed youth, so as to help arrest migration of rural youth to urban areas.
- Any individual, above 18 years of age.
- The beneficiaries should have passed at least VIII standard, for setting up of project costing above Rs.10 lakhs in the manufacturing sector and above Rs. 5 lakhs in the business/service sector.
- Assistance under the scheme is available only for new projects.
- Only one person from a family is eligible for obtaining financial assistance under the scheme.